A free comprehensive guide for evaluating site structures
"Plans are nothing; planning is everything." - Dwight D. Eisenhower
If we have a site structure to test and some tasks in mind, it’s tempting just to dive right in – set up the test, email a bunch of users, and watch the results come in. Easy, right?
However, we’ll get a lot more out of our testing if we take a step back and ask ourselves some basic questions, such as:
- Why am I running this test? What am I specifically trying to find out?
- What am I testing – the whole tree, or just the top levels? Or two completely different trees?
- Who should I test – existing customers, or prospective ones too?
How we answer these questions can change how we run our test and analyze our results.
Baselining, testing new/revised trees, comparing alternatives, etc.
2 rounds is standard, but even 1 round will improve our site.
Existing tree vs. new tree(s)? The whole tree or just part of it?
User groups, recruiting, and incentives
We can start as soon as we have a site tree roughed out
Treejack, UserZoom, paper, and other tools