A free comprehensive guide for evaluating site structures
"When you come to a fork in the road, take it." - Yogi Berra
Once we’ve constructed one or more trees to test, and come up with a list of the tasks we’d like our users to try, we should take time to pause and congratulate ourselves – most of the heavy lifting is done.
Now we need to turn this raw material into an actual test that we can run with users. Luckily, the tools now available make this a fairly straightforward process, as well as offering a raft of handy options to tailor the test to our needs.
In this chapter, we’ll cover how to get a test set up, and which of those options we should choose when.
Tips to make our tests easy to identify later
Avoid giving away the grouping method and client
For the prompts and controls shown by the tool
If we need to keep the study private
Finishing manually, by # of participants, or by date
Linking back to a panel, to another study, or to a recruiting survey
Pointers to Chapters 6 and 7
Welcome message, instructions, thanks message, and T&C
For screening, splitting results, research, comments, etc.
Setting the logo and color scheme
For participants' questions, concerns, or suggestions
In case customers inquire about it