A free comprehensive guide for evaluating site structures

Page tree
Skip to end of metadata
Go to start of metadata


Some tools let us specify the web address (URL) that participants will see when they do the test. This address is often auto-generated from the name we give to the test.

For example, for the “Acme topic – final” test shown in Naming the test earlier in this chapter, the test address might be something like this:



There are two reasons why we might want to change this default address:

  • Giving away the grouping method
    An observant user may notice the address and see that the tree is based on topics (rather than, say, audience):


    This is a minor giveaway, but we still recommend changing the address to something less descriptive, such as:



  • Giving away the client’s identity
    If we’re doing a blind test (where the participants are not supposed to know who the site owner is, for whatever reason), a quick glance at the web address can blow our cover:


    We can keep the test blind by using a generic address like this:



Next: Selecting languages


  • No labels
Write a comment…