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Information Architecture (IA) concerns itself with the = very broad (overall site structure and navigation) and the very detailed (l= abeling and content).
Early in the design process, information architects look at the scope an= d state of their content, and ask questions such as:
Later in the design process, information architects shift to thinking ab= out how users will find what they=E2=80=99re looking for, including basic e= lements such as:
Once a prototype or working site is up and running, information architec= ts want to see how all of these factors combine with interaction design, vi= sual design, and actual content to get users to the answers they want. Typi= cally they find out by using traditional UX evaluation methods such as:
If done properly, IA doesn=E2=80=99t just happen at the beginnin= g of the project; it progresses from beginning to middle to end.= p>
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