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We already have card sorting, usability testing, and a variety of other UX methods. What does tree testing offer that these other methods don’t?
- It’s quick.
You We can set up, run, and analyze a tree test in a week or less. - You We can test before you we have a site or even a prototype.
All you we need is a tree of topics, some representative tasks, and some willing participants. - It focuses on site structures only.
By testing organization and labeling by themselves, tree testing provides a solid foundation that you we can build on later, adding page design, visual design, and search. - It’s better at testing structures than closed card sorting.
Closed card sorting was the traditional way to test site categories, but tree testing is more realistic and deals with all levels of the tree. - You We get an objective evaluation of your our headings and terms.
Qualitative feedback from users and opinions from stakeholders are good, but checking that against quantitative results from your our target audience is much, much better.
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