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One last thing to do when you’re we’re getting ready to run a tree test (or any other unmoderated research): make sure that you tell your we should tell our organization's support channels that you’re we're running a study.
When participants are invited to do your the study, whether by email or by clicking a web ad, they may want to check that it’s legitimate. This is especially true for organizations such as banks who are frequent targets of phishing attacks.
Because of this, you we may get a few people contacting your our customer-support staff to ask if the invitation they received is for a real study. If you we have informed them beforehand of your our research, that makes things easy for them and for the participant.
When you we inform support channels about your the study, they may inform you us in turn that they have certain guidelines and procedures for contacting customers. (In fact, a few larger companies are quite strict about this.) While jumping through these additional hoops is never fun, it’s usually better to find out about them before your our study runs than having to ask forgiveness for your our ignorance of them afterward.
Finally, we should remember that informing your support channels is not only polite and efficient; it’s also a bit of free internal publicity for the UX work you’re we’re doing.
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Next: Setting up a paper test
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