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If you’re we’re using an online tree-testing tool, it may provide its own recruitment tools that give you us access to a participant pool that the vendor maintains itself, or which it has “hired” from a commercial research panel. (See Using commercial panels earlier in this chapter.)

Here’s how integrated recruitment typically works:

1. You We create your our tree-test study using the online tool.
   
   
2. In the same tool, you we choose their online-recruitment feature.
   
   
3. You We select criteria that will get you us the participants you we want.
   
   Here is an example from Treejack:
   
   
   
   
4. The tool then gives you an estimated cost and time required:
   
   
   
   
5. If you we decide to proceed, you we launch your our study normally, and the tool sends invitations to participants in its database who match the criteria you we supplied.
   
   
6. When the desired number of participants have completed your the study, the automated recruitment ends and you we are notified that the test results are ready to view.
   
   

Integrated recruitment tools have similar pros and cons to commercial research panels, but assuming they offer the kinds of participants you we want, they are definitely easier to deal with ( because they are already integrated into your the testing tool).

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Next: Other ways to recruit

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