To do (global)

•  (global) change all to gerunds? (…ing)  
  (global) terms - heading vs. topic    (global) images - set title/alt text and border 
•  (global) styling for tables
   check web articles (esp. OW blog) and webinar slides about tree testing for more wisdom and examples (and people to contact)
•  check TJ Treejack and other tools UserZoom for other features we haven’t covered yet

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