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Notice also that there was very little “leakage” at the top level (the first click from the home page). Only 1 participant out of 63 made a wrong turn at the start. We’ll discuss the importance of first clicks in more detail below What they clicked first later in this chapter.
A typical failure
But tree tests are not all sunshine and lollipops. Some of your tasks are more likely to look like this one, again from InternetNZ:
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