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If we’re using an online testing tool, we’ll probably need to do some data clean-up before analyzing the results. |
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Overall scores (based on factors such as success rate, directness, and speed) give us a quick idea of our tree’s effectiveness and how it compares to other trees. |
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Task scores will show us specifically where the tree is performing well or poorly. |
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We can compare the results of different user groups (or other criteria) if we run separate tests for each, or if we run a single test and filter results by a corresponding survey question. |
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Next: Chapter 13 - Communicating results