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Some tools let us specify the web address (URL) that participants will see when they do the test. This address is often auto-generated from the name we give to the test.
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https://yourtool.com/acme-topic-final
There are two reasons why we might want to change this default address:
- Giving away the grouping method
An observant user may notice the address and see that the tree is based on topics (rather than, say, audience):
https://yourtool.com/acme-by-topic
This is a minor giveaway, but we still recommend changing the address to something less descriptive, such as:
https://yourtool.com/acme-tree-1
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- Giving away the client’s identity
If we’re doing a blind test (where the participants are not supposed to know who the site owner is, for whatever reason), a quick glance at the web address can blow our cover:
https://yourtool.com/walmart-study-1
We can keep the test blind by using a generic address like this:
https://yourtool.com/study-1
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Next: Selecting languages