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You may be tree testing by yourself, with a colleague, or you may have an entire project team at your disposal. Regardless, the following roles naturally emerge, so it’s a good idea to be clear about who’s covering what:
| Role | Responsibilities |
|---|---|
| Sponsor | Pays for the testing and represents your interests among upper management |
| Project leader | Makes the final decisions on scheduling, goals, etc. |
| Information architect | Designs the trees and tasks, analyses the results, ultimately responsible for the final site structure |
| Recruiter | Finds the participants, either using customer lists, web ads, or customer panels |
| Worker bee | Handles the details (writing out cards, entering data in an online tool, etc.) |
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