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For example, if we already created this email invitation:
Subject:
5-minute survey for Ministry of Silly Walks - win a $200 gift card
Body:
Got 5 minutes? Want to win a $200 gift card?
Help us design the new Silly Walks website by doing this quick online “scavenger hunt”:
https://www.mosw.edu/study1234
What’s this about?
We’re redesigning the Ministry of Silly Walks' website to make things easier to find. We’re testing our site headings with real users, so make sure they work well.
etc.
…then we could write our Facebook post like this:
- ss of this as a real Facebook post:
...
Got 5 minutes? Want to win a $200 gift card?
Help us design the new Silly Walks website by doing this quick online “scavenger hunt”:
https://www.mosw.edu/study1234
...
…and our Twitter post like this:
5-minute survey for the new Ministry of Silly Walks site - win a $200 gift card! bit.ly/1gk4321
Note that, in the Twitter post, you may need to replace your normal URL with a shortened version (using a service such as Bitly or TinyURL) to keep within the Twitter character limit.
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