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Here’s an example from New Zealand’s Ministry for the Environment. They suspected that it was hard for people to find out about consultations (where the government asks the public for input on proposed laws), so they created a task to find out. Here’s the result:
The first thing we see is that they were right – only 25% of participants found the correct answer, because it was buried in an obscure part of the site. Note also the low Directness score (showing that more than half the participants had to back up at least once) and the long time they spent looking (more than 40 seconds on average).
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