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For more on user groups, see ~Chapter 7, Recruiting Participants Different user groups in Chapter 9.
How to recruit?
Anyone who has done user research knows that recruiting always takes a bit longer than expected, so you need to start planning this early.
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If you are targeting more than one user group, or if participants are hard to come by, you may need to try a variety of methods.
For more on recruiting methods, see ~Chapter 7, Recruiting Participants Chapter 9 - Recruiting participants.
Will you offer an incentive?
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Because we’re only asking for 5-10 minutes of a person’s time, it’s usually not worth it to reward each participant. Instead, we offer them a chance to win something they value (e.g. “5-minute survey – win $300 in groceries!”).
If you’re working for a government agency or a large organization, you may need to decide on an incentive early on, because of the lead time needed to get it approved by management.
For more on incentives, see ~Chapter 7, Recruiting Participants Offering incentives in Chapter 9.
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Next: When will you test?
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