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This is also an opportunity to direct them to other content that we’d like them to see (perhaps another study that they may be interested in), or to return to where they came from.
All done, great!
Thanks again for helping us out. Your input will give us get a better idea of how we should organise the Acme website.
If you have questions about this study, please contact us at info@acme.com. We're happy to help!
You may now close this window or navigate to another web page.
If we’re integrating with a commercial panel, we may need to return to their page to register that the participant has completed the study and earned their reward.
- add or refer to details
Terms & conditions
It’s common to offer an incentive for user research (see Offering incentives in Chapter 9), and because tree tests typically only take 5 minutes to do, it’s not worth paying each participant. This is why the incentive is usually a prize draw (e.g. “Do our 5-minute survey – win an Apple Watch!”).
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