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There are cases, however, where we do need to know participants’ identities. For example, we will need their contact info if:
- We’re rewarding participants individually for participating.
- We’re running a prize draw as an incentive (a very common way to get participants for tree tests).
We’re rewarding participants individually for participating. - We want to follow up with certain participants (based on their choices in the tree test or how they answer survey questions).
- We want to build a pool of willing participants for future studies.
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For tracking individual participants/rewards
There are cases where we need to know exactly which participants have completed the tree test. For example:
- An organization may want all of its employees to do a study for a new intranet that it's planning.
- You may be using a commercial research panel where panelists are automatically rewarded once they complete the study.
For prize draws, follow-ups, and further studies
If we need contact info, we typically just ask for an email address because it’s easy (one field that they type all the time) and pretty much everyone has one.
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- We make the email address optional.
If they don’t want to give it, that’s fine, but we still want their test results. - We promise not to spam them.
We assure them that we will not spam them (by using their email for other purposes like advertising) or share their address with other organizations.
Your email address (optional - only used for the prize draw, or if you asked to be notified about future research. No spam!)
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