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Subject:  tree tests - round 1 - summary of results

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Hi team,

This week, we ran an online tree test of our existing website, to see if site visitors could find typical items by browsing the headings and subheadings. 87 customers and 92 non-customers participated.

What worked well

• My Account and About Us were clear, with all participants easily finding relevant items there and not visiting those sections otherwise.
• The Downloads page in the Support section was easily found by participants looking for our latest software patches.
  

What needs work

• The separate Products and Solutions sections were continually confused by both user groups.
• Existing customers found the SuperWidget product page easily, but non-customers confused it with our Widget Packs and went to those pages instead.
• The What's New page (where we list our upcoming events) was not found by most participants looking for the next webinar.
• The FAQ page attracted heavy (and unwanted) traffic even for basic product information.

Next steps

•  Susan will run an online card sort next week to help decide how to reorganize the Products and Solutions content.
• Lloyd will investigate the FAQ content and see if we can merge it into the main content areas of the site.

Full data and analysis

• The tree test data and more detailed results are at http://acme.com/studies/tree-test-2016-01-15

As always, contact me if you have any questions, comments, suggestions, or ideas for future studies!

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