...
One of the easiest ways to recruit participants is social media – Facebook, Twitter, LinkedIn, and so on. Not only do you we get to “ask” your our followers if they can help you us by taking part in your our study, but they may also share your the study with their own social networks, giving you us much wider exposure than you might we can get directly.
Who to target
If your our organization already has social-media accounts, these are the natural candidates to start with.
First, you we must decide if a particular social network is appropriate for your our study invitation. Mostly this is a matter of deciding if your our intended audience is likely to follow you us on that network. For example, if you’re we’re trying to recruit customers for your the study, you we may want to post on the organization’s Facebook and LinkedIn accounts, but not on the Yammer account that you we use for internal company announcements.
If your our organization has more than one account on a given social network, the same logic applies; we pick the accounts that target your our intended audiences.
To reach more people, you we may also want to use the personal social-media accounts of the project team (if they are willing, and if you we think they can reach your the intended audience). A request to help out with a study often gets a good response when it comes from someone the recipient knows personally.
...
Posting on social media is like writing for a roadside billboard – it’s best to keep it short and punchy. This also helps your our pitch fit the constraints of a medium like Twitter.
If you we have already created a web ad and/or an email invitation, you we can usually edit these down for your our social-media pitch.
For example, if we already created this email invitation:
...
Note that, in the Twitter post, you we may need to replace your our normal URL with a shortened version (using a service such as Bitly or TinyURL) to keep within the Twitter character limit.
...