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Normally you’re we’re happy to get participants from all the ads you we post and invitations you we send.
In some cases, however, you we may want to keep a tree test confidential – for example, if you’re we’re testing the structure of a new site that you we want to keep under “double-secret probation” wraps until it launches.
Some tools offer a way to password-protect your a study. That is, the participant not only needs the link, but also a password that you we supply. If someone stumbles over your our study online, or is forwarded the email inadvertently, they still can’t do the study unless they have the password.
If you’re we’re going to use a password, then, it’s good practice to separate the delivery of the link and the password. If you we are emailing invitations, for example, we send the password in a separate email blast, or ask recipients to reply so you we can send them the password.
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