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Once all the pieces are in place, you we just need to kick it all into gear, so to speak.
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Does it matter which day of the week (or month) you we launch? Are Mondays better than Fridays, for example?
For studies with the general public, timing is not usually an issue. People visit websites and read their email and social-media feeds throughout the week, so any day is OK to launch your a study.
If you’re we’re targeting businesspeople, then early in the week is usually better than later, because fewer people will visit business-user sites or read business email over a weekend.
The main thing to watch for is periods where your the target audience is especially likely (or unlikely) to respond to your an invitation. For example, don’t count on getting many farmers to participate during harvest, or university faculty during winter break.
It’s also a good idea to launch when you we have time to deal with any problems that may crop up. Tree tests aren’t usually prone to operational problems, but it's best to be available anyway.
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