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Once all the pieces are in place, we just need to kick it all into gear, so to speak.
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We typically use a procedure like this to launch a tree test:
Launch the test(s) in the online testing tool.
Put the real test addresses (URLs) into the invitations (web, email, etc.).
Post any web pages needed (explanation pages, terms and conditions, etc.).
Send invitations (email, social media, etc.).
Notify support channels that the study is now running, with an estimated duration.
Timing the launch
Does it matter which day of the week (or month) we launch? Are Mondays better than Fridays, for example?
For studies with the general public, timing is not usually an issue. People visit websites and read their email and social-media feeds throughout the week, so any day is OK to launch a study.
If we’re targeting businesspeoplebusiness people, then early in the week is usually better than later, because fewer people will visit business-user sites or read business email over a weekend.
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