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Here’s an example of an email interim update:

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Hi all, here's a quick update on the tree tests that we're currently running:

Tree 1 (organized by audience)

Existing customers

42

Non-customers

7

Low response rate!

Success rate

55%

A few low-scoring tasks bringing down the rest

Tree 2 (organized by activity)

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Existing customers

36

Non-customers

32

Success rate

72%

Good overall performance so far

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Actions:

We urgently need more non-customers for Tree 1.

Susan and I will work on this today, but more ideas are always welcome.

Thanks!

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Next: Asking “why?” with in-person sessions