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"How many roads must a man walk down, before you can call him a man?" - Bob Dylan

 

  •  overview 
  •  check webinar slides
  •  import stuff from UXNZ 2013 slides, OE wiki
  •  terms - heading vs. topic
  •  provide a basic list of analysis steps, then some additional ones to pull out when needed?

This is what we've been waiting for - actual results from actual users. Now, we just need to figure out what the data means.

Luckily, the basic results from tree tests are usually easy to understand - easier, say, than a typical open card sort. And if we're using tree-testing software, the results have already been summarized and visualized, ready for us to discover how well our tree(s) performed.

 


Cleaning the data

  •  summary text here

Backing up raw data, removing garbage, updating correct answers

Sharing the data

  •  summary text here

Publishing via the tool, sharing logins, uploading results to the cloud

Reviewing overall results

  •  summary text here

Overall success rate, directness, speed, and overall score

Analyzing by task

  •  summary text here

Where they went, clicked first, backtracked, slowed down, gave up, etc.

Analyzing by branches

  •  summary text here

Looking for clusters of right and wrong answers

Analyzing by user group or other criteria

  •  summary text here

Filtering results using survey questions, and comparing them

Discovering evil attractors

  •  summary text here

What they are, how to spot, why they happen, how to get rid of them

Key points