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Attracting clicks isn’t a bad thing in itself. After all, that’s what a good heading does – it attracts clicks for the content it contains (and discourages clicks for everything else).
“Evil” “Evil” attractors, on the other hand, attract clicks for things they shouldn’t. They “lure” users down the wrong path, at which point the user either find themselves in the wrong place, backs up, and tries elsewhere (if they’re patient), or gives up (if they’re not). Because these attractor topics are magnets for the user’s attention, they make it less likely that your user will get to the place you intended.
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