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Here are some examples of effective findings, to give us an idea of what we should be aiming for:
"The Although the Meetings section attracted traffic for the right tasks, once there, many users backtracked (presumably because the Calendar subtopic wasn't specific enough)."
"The Our Work section was too general (attracting clicks on almost every task) and also too vague (not attracting traffic for some of its subtopics)."
"The audience-based sections (Special Education, Maori, and Pasifika) performed well overall, attracting traffic only when relevant to the task."
"The Boards/Principals section and the Admin section were continually confused by participants."
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The most obvious way to record findings is to print the results of each task and mark them up with a red pen, circling items of interest and jotting down findings (and follow-up questions) beside them:
- ss of a printed pie tree with typical markups
. This method is simple and direct, and can be cleaned up for a slide presentation later.
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