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  • Which parts of the old tree are problems that we can fix or rethink

  • Which parts of the old tree are actually working well, so we can reuse those in the new site. We don’t want to throw the baby out with the bathwater.

Over and over, we see redesign projects head off in the wrong direction because the stakeholders think they know what to change. Doing proper research (such as contextual inquiry, card sorts, and baseline tree testing) helps us find the right direction before we start designing in earnest.

 

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Next: The design phase: creating new trees