Tip |
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Empirical design (testing your our site as you we go) puts you us at less risk than “genius” design (where you we only find out discover the truth once the site is live). |
Tip |
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If your our users can’t find the content they want, it doesn’t matter how good the content is. |
Tip |
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To make things easy to find on your our site, search is not enough. You We need a clear site tree – a “skeleton” of headings and subheadings - to help your our users navigate. |
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Next: Chapter 2 - Tree testing - a quick intro
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