"Even the coolest feature or the most compelling content is useless if people can’t find it." - Jakob Nielsen
When
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we’re designing a website, nothing happens in a vacuum. Every facet of design – research, IA, interaction design, visual design, content strategy - tends to affect everything else.
So it’s important to know where Information Architecture (in general) and tree testing (in particular) fit into the design process.
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How does IA fit into design?
It's not just for breakfast any more
How does tree testing fit into design?
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The research phase
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Do it early in the design process - later is too late
The research phase
Contextual inquiry, open card sorting, and baseline tree testing
The design phase: creating new trees
Using research to create new trees
The design phase: going wide
Testing several alternative trees against each other
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Diagrams of the full-fat and hurry-up approaches
Comparing to other IA methods
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Chapter 3 - key points
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Tree testing vs. closed card sorting, usability testing, and analytics