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This work on content and structure can be done in parallel with conceptual design, but usually comes before more detailed work such as page layouts, fine-grained interactions, and visual design.
Creating new trees
From our research, we should have several ideas about what to change (and what not to) in a new site tree – not just grouping, but labeling too.
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For more on creating trees, see Chapter 5 - Creating trees.
Going wide and going deep
In the design phase, we can increase the quality of our site tree by doing two critical things:
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