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  1. We know our users.
    Our initial discussions with stakeholders defined who our target audiences are, and some basic research determined what they want and how they go about it.

  2. We know our content.
    A content audit has determined which topics we’re keeping, updating, adding, and deleting.

  3. We know what’s right and wrong with the existing structure.
    A benchmark baseline tree test has shown us which parts of the existing site tree work well (and should be reused) and which parts perform poorly (and need to be changed).

  4. We have new ideas to try out.
    An open card sort has given us ideas about how users mentally group our content and which terms they use.

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