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- This more closely mimics users’ actual behavior on websites. If they can’t find what they’re looking for, they frequently give up (and go elsewhere).
- If we force them to pick an answer, we’re likely to get a “garbage” result for that task – perhaps a semi-random answer that they pick after wandering semi-randomly around the tree. They could do this for any task, of course, but it becomes a much bigger analysis problem if they are not allowed to clearly “give up” by skipping that task.
- Participants may not enjoy skipping a task (because it’s “giving up”), but they enjoy being forced to make a choice (what they will likely consider a weak choice) even less.
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Next: Chapter 7 - key points Asking questions after a task