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Ideally, the tool will do this for youus, either by providing its own instructions (using text and pictures) or by guiding the participant through an actual sample task (that doesn’t count in the final results).
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This is also an opportunity to direct them to other content that we’d like them to see (perhaps another study that they may be interested in), or to return to where they came from.
All done, great!
Thanks again for helping us out. Your input will give us get a better idea of how we should organise the Acme website.
If you have questions about this study, please contact us at info@acme.com. We're happy to help!
You may now close this window or navigate to another web page.
If we’re integrating with a commercial panel, we may need to return to their page to register that the participant has completed the study and earned their reward.
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Terms & conditions
It’s common to offer an incentive for user research (see Offering incentives in Chapter 9), and because tree tests typically only take 5 minutes to do, it’s not worth paying each participant. This is why the incentive is usually a prize draw (e.g. “Do our 5-minute survey – win an Apple Watch!”).
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Luckily, the T&C for most studies is straightforward and mostly legalese-free. We can tweak an existing one that the organization uses, or start with our ~prizethis prize-draw terms & conditions template and customize it as needed:
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- T&C template
- marketing-association requirements for this? MRA?
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Next: Adding survey questions
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