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We should name our tests systematically so we can make sense of them later, and choose URLs that don’t give away anything important. |
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We need to decide how we want to close the study. We usually close the test manually depending on how well (or badly) the recruitment is going. |
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At the end of a test, we can link back to a commercial panel, to another study, or to a survey to recruit for our next piece of research. |
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Tell users up front how long the study will take, and make sure the instructions make it clear how a tree test works. |
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If we’re running a prize draw, we’ll need to state the terms and conditions of the draw. Tweak the organization’s template or customize our sample. |
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Adding a small number of survey questions to the test can help us analyze the results later and provide willing participants for subsequent studies. |
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We should provide a support contact, and let our organization's support channels know that you’re running a study. |
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