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You may be tree testing by yourself, with a colleague, or you may have an entire project team at your disposal. Regardless, the following roles naturally emerge, so it’s a good idea to be clear about who’s covering what:
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Role | Responsibilities |
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Sponsor | Pays for the testing and represents your interests among upper management |
Project leader |
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Makes the final decisions on scheduling, goals, etc. | |
Information architect |
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Designs the trees and tasks, analyses the results, ultimately responsible for the final site structure | |
Recruiter |
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Finds the participants, either using customer lists, web ads, or customer panels | |
Worker bee |
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Handles the details (writing out cards, entering data in an online tool, etc.) |
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Next: How will you handle problems?
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