A free comprehensive guide for evaluating site structures

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We may be tree testing by ourselves, with a colleague, or we may have an entire project team at our disposal. Regardless, the following roles naturally emerge, so it’s a good idea to be clear about who’s covering what:



Pays for the testing and represents our interests among upper management

Project leaderMakes the final decisions on scheduling, goals, etc.
Information architectDesigns the trees and tasks, analyses the results, ultimately responsible for the final site structure
RecruiterFinds the participants, either using customer lists, web ads, or customer panels
Worker beeHandles the details (writing out cards, entering data in an online tool, etc.)

Next: How will we handle problems?

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