Using link names instead of page titles

Once we decide a heading is going to be included in our tree, what do we call it?

In some cases, the global-navigation link to a page uses different text than the actual title of the page itself.

Here’s an example. In the global navigation, we have a link called Jobs, but the destination page is titled Job vacancies:

Which text should you use? We recommend using the link text, not the page title, because the link text is what users look at when deciding which path to follow.

Note that if our tree started as a dump from a Content Management System (CMS), it probably used the page titles. We should make sure to review the global navigation to see if there are any discrepancies between those titles and the link names that point to them.