The time, effort, money, and participants it will take to develop your site tree depends partly on how many rounds of testing you’re intending to do. More rounds usually means a better result (as you would expect), but there are also diminishing returns to consider.

In Putting it all together in Chapter 3, we recommended a "full fat" process with 3 rounds of testing:

Round 1Test the existing tree (baseline)
Round 2Test 2-3 new tree candidates
Round 3Revise/retest the best tree (often a hybrid)

 

Because of budget or time constraints, this is often cut down to 2 rounds:

Round 1Test the existing tree (baseline) and 2-3 new trees
Round 2Revise/retest the best tree (often a hybrid)

 

The first round of testing shows you where your tree is doing well (yay!) and where it needs more work. So you make some thoughtful revisions. Careful, though, because even if the problems you found seem to have obvious solutions, you still need to make sure your revisions actually work for users, and don’t cause further problems.

The good news is, it’s dead easy to run a second test, because it’s just a small revision of the first one. You already have the tasks and all the other bits worked out, so it’s just a matter of making a copy of the test (in whatever tool you’re using), pasting in your revised tree, and hooking up the correct answers. In an hour or two, you’re ready to pilot it again (to err is human, remember) and then send it off to a fresh batch of participants.

There are two possible outcomes here:

Note that Round 1 combines the “before” and “after” testing, because most of our clients have a good idea of where the weaknesses are in their existing tree. If you don’t, we recommend the full 3-round approach described above; this can be combined with an open card sort to help generate ideas for the revised structure.

On some larger and more complex trees, additional revision rounds may be needed to confirm we have solved the major issues we uncover.

For planning, this means that you need to:

 


Next: Which trees will you test?