Empirical design (testing your site as you go) puts you at less risk than “genius” design (where you only find out the truth once the site is live). |
If your users can’t find the content they want, it doesn’t matter how good the content is. |
To make things easy to find on your site, search is not enough – you need a clear site tree – a “skeleton” of headings and subheadings - to help your users navigate. |
Next: Chapter 2: Tree testing: a quick introduction