If we’re using an online tree-testing tool, it may provide its own recruitment tools that give us access to a participant pool that the vendor maintains itself, or which it has “hired” from a commercial research panel. (See Using commercial panels earlier in this chapter.)
Here’s how integrated recruitment typically works:
Integrated recruitment tools have similar pros and cons to commercial research panels, but assuming they offer the kinds of participants we want, they are definitely easier to deal with because they are already integrated into the testing tool.
Next: Other ways to recruit