"How many roads must a man walk down, before you can call him a man?" - Bob Dylan

 

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Splitting users randomly among tests

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Launching the test(s)

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Monitoring the test's progress

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Keeping stakeholders informed

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Asking “why?” with in-person sessions

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Recording results (face to face)

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Closing the test

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Chapter 11 - key points


Next: Chapter 12 - Analyzing results