You may be tree testing by yourself, with a colleague, or you may have an entire project team at your disposal. Regardless, the following roles naturally emerge, so it’s a good idea to be clear about who’s covering what:

• Sponsor – pays for the testing and represents your interests among upper management
  
  
• Project leader – makes the final decisions on scheduling, goals, etc.
  
  
• Information architect – designs the trees and tasks, analyses the results, ultimately responsible for the final site structure
  
  
• Recruiter – finds the participants, either using customer lists, web ads, or customer panels
  
  
• Worker bee – handles the details (writing out cards, entering data in an online tool, etc.)
  
  
  

Next: How will you handle problems?