It’s time to play the music
It’s time to light the lights… – The Muppet Show
It’s time to get things started on the Muppet Show tonight with your tree test. You're ready to launch it and see what happens.
Using separate links or code
A launch checklist, and timing your launch
Dealing with low turnout, weird scores, and high drop-out rates
Sending periodic updates to your team
When you get results that need more probing
A few housekeeping items to remember