Empirical design (testing our site as we go) puts us at less risk than “genius” design (where we only discover the truth once the site is live). |
If our users can’t find the content they want, it doesn’t matter how good the content is. |
To make things easy to find on our site, search is not enough. We need a clear site tree – a “skeleton” of headings and subheadings - to help our users navigate. |
Next: Chapter 2 - Tree testing - a quick intro