Designing the structure for a website is never a lockstep 1-2-3 process, and different designers will approach it in different ways.
It’s always good, however, to start with some knowledge. In The research phase in Chapter 3, we described how some basic user research (such as contextual inquiry, open card sorts, and tree-testing the existing site) can give us a head start.
If we’ve done the research, we are not starting with a blank slate:
We can now sketch out some new structures to test. Let’s take a look at the most common ways sites are organized, and some common tactics that can help us create our own trees.
Next: Common schemes to organize sites