All of the online tools let us name our tree test, so we can find it later. There’s no special magic here, but we do recommend identifying:

For example, suppose we’re helping the Acme Supply company reorganize their website. We’re testing their current site structure (to get a baseline score to compare against) and two new trees – one grouped by topic, and the other by audience. So we create 3 tree tests with the following names:

 In Chapter 10 - Piloting the test, we’ll see that it’s a good idea to do a dry run of each test, revise it, and launch the second (or third) version. So the list of tests may eventually look like this:

 Any name will work, of course, but if we do more tests over time, it does pay to be systematic now so we can make sense of our tests later.

 


Next: Disguising the test address