“I've never been lost, but I was mighty turned around for three days once.” ― Daniel Boone
Few things are as frustrating as not being able to find something, especially when you know it’s there.
As a website creator, you put a lot of effort into your content, but it all comes to naught if your users can’t locate what they’re looking for.
Everyone has visited sites that were poorly organized, and that wasted their time as a result. When other sites are just a click away, we need to make sure the sites that we design get people to the thing they want, quickly and easily.
How empirical design puts you at less risk than “genius” design
Getting users to the right spot the first time, with a safety net just in case
Browsing a site tree is still crucial to your users finding the right content