"Tree testing is like analytics for a site you haven't built yet." - Sam Ng
This chapter is a short overview of tree testing – what it is, why and when to use it, and what the basic steps are.
By the end of this chapter, we should have a general idea of how tree testing works, and whether it might be a good addition to our own UX toolkit.
About trees, tasks, paper vs. online, and synonyms
5 reasons to try this method on our next IA project
The earlier, the better - ideally before we even have a site design
Simple test = 1 week. Full-fat test = 2-3 weeks.
Sites with traditional headings and subheadings, where the nav reflects the tree.
Planning, prepping the tree(s), writing tasks, recruiting, running, and analyzing the results.