"A place for everything, and everything in its place" - Charles A. Goodrich
Tree testing starts with…of course…a tree.
By “tree”, we mean the hierarchical structure of our website or information space, represented as a multi-level list of headings:
We may be testing an existing tree (e.g. the structure of our existing site) or trying out some new trees (revised, or completely rethought) to see how well they work.
While a full discussion of how to create site trees is beyond the scope of this guide, we’ll cover the basics and provide links to other good resources.