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Once all the pieces are in place, you just need to kick it all into gear, so to speak. Specifically, you need to

A launch checklist

We typically use a procedure like this to launch a tree test:

1. Launch the test(s) in your the online testing tool.
   
   
2. Put the real test addresses (URLs) into your the invitations (web, email, etc.).
   
   
3. Post any web pages you need needed (explanation pages, terms and conditions, etc.).
   
   
4. Send your invitations (email, social media, etc.).
   
   
5. Notify your support channels that the study is now running, with an estimated duration.
   
   
   

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